HOW ADRIAN CHENG IS REJUVENATING A 50-YEAR-OLD BUSINESS BY TARGETING CHINA’S MILLENNIALS

HOW ADRIAN CHENG IS REJUVENATING A 50-YEAR-OLD BUSINESS BY TARGETING CHINA’S MILLENNIALS

When Adrian Cheng looks across Hong Kong’s harbor from Tsim Sha Tsui, he sees his family’s legacy writ large across the city’s skyline. There, from a balcony atop the new luxury apartment building of his Victoria Dockside development, he can view the Hong Kong Convention and Exhibition Centre on the opposite side of the harbor.

With its curved glass and massive sloping roof, the convention center is said to resemble a bird taking flight. His grandfather Cheng Yu-tung, founder of the family’s flagship property firm New World Development, came up with the ambitious plan for the building, which included a manmade island, back in the early 1980s when the market was in a slump and other developers had no interest. Undeterred, Yu-tung turned the convention center into a Hong Kong icon, showcasing New World’s capabilities. Yu-tung reportedly once said the convention center was one of the two projects of which he was most proud.

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SOURCE: https://www.forbes.com/sites/robertolsen/2020/02/05/how-adrian-cheng-is-rejuvenating-a-50-year-old-business-by-targeting-chinas-millennials/#5395a4974f52

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Copyright 2026 C Capital Advisory Limited. All rights reserved. This website of the C Capital group contains information about the group's holding company C Capital Holdings AG, Switzerland whose shares are listed on SIX Swiss Exchange AG, in particular in the "Investor Relations" section. This website also contains information about the business activities of the C Capital group which are carried out by the group's operating subsidiaries, in particular in the sections other than "Investor Relations". The regulated business activities of the group are carried out through its licensed operating subsidiaries, namely C Capital Investment Management Limited, Hong Kong (SFC licensed number: BTQ256) and C Capital Funds Management Pty Ltd, Australia (ACN:655796795, Licensed No: 537088). C Capital Holdings AG does not itself engage in any operating business activities. The information on this website is for informational purposes only. Nothing contained hereon constitutes an offer to sell or an invitation or solicitation of an offer to buy any product or service offered by any C Capital group entity and must not be relied upon as such. Nothing contained on this website constitutes professional, investment, financial or tax advice. None of the group entities is responsible for damages of any kind arising out of use, reference to, or reliance on any information contained within this website.