Skybound Entertainment is officially launching GammaRay, a pop-culture video content brand targeted at highbrow fans of movies, TV, comics and games.

That’s according to David Alpert, one of Skybound’s partners along with Robert Kirkman and Jon Goldman, who is leading GammaRay as CEO. “It’s hard to find a place for intellectual discussion that’s not driven by lowest-common-denominator editorial,” Alpert said.

While it’s housed at Skybound, GammaRay is backed by three other investment partners: David Ellison’s Skydance Media, Allen DeBevoise’s Third Wave Ventures and C Ventures, a VC firm co-founded by entrepreneur Adrian Cheng and veteran investor Clive Ng. Alpert declined to disclose how much funding GammaRay has raised.

The concept for GammaRay, which had been brewing at Skybound for some time, is to provide a fan-focused brand “from the perspective of celebrating how artists make things,” Alpert said. “It’s the discussion in the back of the comics shop, but doing it in an intelligent way.”

In addition, GammaRay plans to team up with “high-end users and creators who have existing fanbases” for different shows and features, Alpert said.

As part of its official unveiling, Skybound provided canned remarks from its investment partners praising the venture:

Jesse Sisgold, president and COO Skydance: “Skybound is known for producing highly entertaining content that captures the zeitgeist and creates a devoted fanbase. We’re thrilled to be able to partner with them on GammaRay, which takes content development to the next level, all in service to and for the fans.”

Allen DeBevoise, Third Wave managing director: “Third Wave Digital is excited to be partnering with Skybound Entertainment to create the next generation multiplatform consumer video brand for genre fan culture as best expressed via comic books, movies, episodic television and video games. The partners at Skybound will leverage their deep expertise, passion and relationships to build a world-class consumer brand in this the most engaging of all categories across short form, long form and interactive genres.”

Clive Ng, C Ventures co-founder: “In the realm of content creation, Skybound and GammaRay are at a unique position to build experiences for and connect with the hundreds of millions of pop-culture fans worldwide. We’re thrilled about GammaRay’s launch, which will benefit from C Ventures’ global cultural ecosystem for the millennials and Generation Z.”

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Source: https://variety.com/2018/digital/news/skybound-gammaray-launch-fandom-1202904960/